SVOD is the perfect business model for fitness professionals looking to build a comprehensive, client-focused online training business. If they stop paying their fee, they lose their access.If they pay their monthly fee, they can access your videos.It’s basically like a Netflix subscription to your training videos. Subscription video on demand (SVOD) requires people to pay a monthly fee to access your videos. Subscription: The Membership Business Model You need to invest a lot of time into marketing to make money.Can take a lot of time to create comprehensive online classes.Your income is not recurring or predictable.You need to continually find new customers to keep the revenue flowing.It’s easy to boost your business through referrals by creating an affiliate offer for third-party trainers to sell.You can easily promote your online personal training business to in-person and virtual clients.
Once the product is ready, you can sell it for years to come.You can create a high-ticket offer at $197+.Let’s take a closer look at the pros and cons of this business model. Once customers buy it, they can access all the content forever. You could put all of the training program videos and resources, like downloadable PDFs, into a bundled package that you sell for a high ticket price. The plan contains everything people need to see results: Let’s say you’re a strength-focused personal trainer who has created an incredible 12-week workout plan that leaves everyone feeling like an Olympian. You could also create a “bundle” that works as a complete package for your clients. The transactional business model is great if you have one specific thing that you want to teach, such as a: It’s kind of like the online streaming version of buying a P90X DVD workout plan: Transactional Video On Demand (TVOD) is where people pay a one-time fee to access or own the videos you create.
Transactional: The Pay-As-You-Train Model So, it’s worth understanding what each of them does. The model you choose will dictate the type of business you run.
How To Launch Your Online Fitness Business In 5 Easy Steps If this sounds like the kind of business model that’s right for you, then read on, because I’ll be breaking down exactly how you can do this for yourself. If anything, it leaves them with more time and energy to devote to in-person classes, and whatever they enjoy doing outside of the gym. They have been able to coach more people without needing to: This is also more flexible for Pure Yoga. …which means they can take their training with them and perform sessions whenever and wherever they like from a private corner of the gym all the way to a far-off hotel room! Pure Yoga clients can also access classes anytime, anywhere on their favorite devices, such as… But, members of their online fitness studio get unlimited access to the curated for just $50 per month. (You can learn more about that in this post, here.)Īccess to these in-person classes would usually cost $150 per month. …or other social media channels where you’re already connecting with an online community about the training topics you care about. It’s extra effective if you already have an established audience on a platform like… That’s why I recommend this as a practical solution for any trainer with a busy schedule looking to earn more money. You can achieve all of this without adding any extra hours on the gym floor. This is much more scalable than in-person training!īetter still, the online fitness industry is expected to grow 30% annually through 2027 – so you can take advantage of the rising demand and make all those consumers your personal clients. Have an average of 343 monthly subscribers.In fact, online fitness studios hosted on our Uscreen platform: This is an excellent option for personal trainers and course instructors because they allow you to work with an unlimited number of people in virtually any location. Basically, if you think it will help your audience and improve their results, you can create and share it with them through your online fitness studio.